Log in to HubSpot

• Head to hubspot.com and sign in to your account with admin access.

Go to Settings

• Click the gear icon (⚙️) in the top-right corner to open your account settings.

Navigate to Properties

• In the left sidebar, go to “Data Management” → “Properties.”

Search for ‘HubSpot Score’

• Use the search bar to find the default “HubSpot Score” property (this is where lead scoring happens).

Edit the Scoring Property

• Click on “HubSpot Score” and then hit “Edit” to start adding your scoring criteria.

Add Positive Scoring Criteria

• Click “+ Add criteria” under the Positive section (e.g., "Contact opened a marketing email" → +5 points).

Add Negative Scoring Criteria

• Use the Negative section to subtract points (e.g., "Bounced email" → -10 points).

Save and Use It in Filters or Workflows

• Click Save, and now you can use this score in smart lists, workflows, or sales qualification filters.