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How to Create and Send an Email Campaign in Mailchimp
Follow this interactive, step by step demo to build and send your first email campaign in Mailchimp.
How to Create and Send an Email Campaign in Mailchimp
Follow this interactive, step by step demo to build and send your first email campaign in Mailchimp.
How to Create and Send an Email Campaign in Mailchimp
Follow this interactive, step by step demo to build and send your first email campaign in Mailchimp.
What is an email campaign in Mailchimp?
In Mailchimp, a campaign is a single email (or series of emails) you design and send to a chosen group of contacts. It holds everything about that send in one place: the design, the content, the audience it goes to, the sender address, and the schedule.
Campaigns are how most teams actually use Mailchimp day to day, whether it is a product update, a newsletter, a promotion, or a re-engagement email. The platform gives you templates and a drag and drop editor so you can design a professional looking email without writing any code.
Getting the campaign set up correctly matters, because the audience list, sender address, and schedule all decide who receives your email and when. A small mistake here, like the wrong audience or an unverified sender, can mean the email goes to the wrong people or does not send at all.
How to create an email campaign in Mailchimp
1. Go to the Campaigns tab
Log in to Mailchimp and open your dashboard. In the main navigation menu, click the "Campaigns" tab to get started.
2. Click "Create"
In the Campaigns section, find the "Create" button, usually in the top right corner. Click it to begin building a new campaign from scratch.
3. Choose a template
Decide whether to build your own template or start from a pre designed one. Pick the option that best fits your campaign goal and design style.
4. Apply your template
Browse the available templates, select the one you like, and click "Apply" to load it into the editor for customizing.
5. Customize and save the design
Use the editor to personalize the template. Add your text, images, links, and any other elements your campaign needs, then click "Save" when you are happy with the design.
6. Add your audience in the "To" field
Click the "To" field to choose who receives the email. You can enter addresses manually or select an existing audience list saved in your account.
7. Choose the "From" address
Select the sender address for the campaign. Make sure to pick one from your list of verified email addresses in Mailchimp.
8. Save the audience details
Once the audience and sender address are set, click "Save" to confirm these details.
9. Schedule the send
Choose the date and time you want the campaign to go out. Use the scheduling feature to pick the best delivery time for your audience.
10. Save the schedule
Click "Save" to confirm the scheduled send time.
11. Review and send
Give everything one final check, then click "Send" to launch your campaign.
Who uses Mailchimp email campaigns?
Marketing teams run campaigns as their core weekly or monthly job, sending newsletters, product updates, and promotions to large lists. They are the ones who need the setup to be repeatable and error free every time.
Small business owners and founders use campaigns to stay in touch with customers without hiring an agency. For them, a clear, repeatable process is what makes email marketing manageable alongside everything else.
Customer and lifecycle teams use campaigns to onboard, re-engage, and update users. These sends happen again and again, so a reliable, documented process saves real time.
Marketing tools like Mailchimp change their interface often, which means how-to guides and internal training go stale fast. The interactive walkthrough above was built with Layerpath. When a button or step moves, you update that single step instead of re-recording the whole guide, so your team always follows current instructions.
HubSpot alternatives for managing deals
strong automation and SMS, with a generous free tier.
beginner friendly, popular with small businesses and
built for ecommerce, with deep Shopify and store integrations.
better if you want email tied directly into a full CRM.
What is an email campaign in Mailchimp?
In Mailchimp, a campaign is a single email (or series of emails) you design and send to a chosen group of contacts. It holds everything about that send in one place: the design, the content, the audience it goes to, the sender address, and the schedule.
Campaigns are how most teams actually use Mailchimp day to day, whether it is a product update, a newsletter, a promotion, or a re-engagement email. The platform gives you templates and a drag and drop editor so you can design a professional looking email without writing any code.
Getting the campaign set up correctly matters, because the audience list, sender address, and schedule all decide who receives your email and when. A small mistake here, like the wrong audience or an unverified sender, can mean the email goes to the wrong people or does not send at all.
How to create an email campaign in Mailchimp
1. Go to the Campaigns tab
Log in to Mailchimp and open your dashboard. In the main navigation menu, click the "Campaigns" tab to get started.
2. Click "Create"
In the Campaigns section, find the "Create" button, usually in the top right corner. Click it to begin building a new campaign from scratch.
3. Choose a template
Decide whether to build your own template or start from a pre designed one. Pick the option that best fits your campaign goal and design style.
4. Apply your template
Browse the available templates, select the one you like, and click "Apply" to load it into the editor for customizing.
5. Customize and save the design
Use the editor to personalize the template. Add your text, images, links, and any other elements your campaign needs, then click "Save" when you are happy with the design.
6. Add your audience in the "To" field
Click the "To" field to choose who receives the email. You can enter addresses manually or select an existing audience list saved in your account.
7. Choose the "From" address
Select the sender address for the campaign. Make sure to pick one from your list of verified email addresses in Mailchimp.
8. Save the audience details
Once the audience and sender address are set, click "Save" to confirm these details.
9. Schedule the send
Choose the date and time you want the campaign to go out. Use the scheduling feature to pick the best delivery time for your audience.
10. Save the schedule
Click "Save" to confirm the scheduled send time.
11. Review and send
Give everything one final check, then click "Send" to launch your campaign.
Who uses Mailchimp email campaigns?
Marketing teams run campaigns as their core weekly or monthly job, sending newsletters, product updates, and promotions to large lists. They are the ones who need the setup to be repeatable and error free every time.
Small business owners and founders use campaigns to stay in touch with customers without hiring an agency. For them, a clear, repeatable process is what makes email marketing manageable alongside everything else.
Customer and lifecycle teams use campaigns to onboard, re-engage, and update users. These sends happen again and again, so a reliable, documented process saves real time.
Marketing tools like Mailchimp change their interface often, which means how-to guides and internal training go stale fast. The interactive walkthrough above was built with Layerpath. When a button or step moves, you update that single step instead of re-recording the whole guide, so your team always follows current instructions.
HubSpot alternatives for managing deals
strong automation and SMS, with a generous free tier.
beginner friendly, popular with small businesses and
built for ecommerce, with deep Shopify and store integrations.
better if you want email tied directly into a full CRM.
What is an email campaign in Mailchimp?
In Mailchimp, a campaign is a single email (or series of emails) you design and send to a chosen group of contacts. It holds everything about that send in one place: the design, the content, the audience it goes to, the sender address, and the schedule.
Campaigns are how most teams actually use Mailchimp day to day, whether it is a product update, a newsletter, a promotion, or a re-engagement email. The platform gives you templates and a drag and drop editor so you can design a professional looking email without writing any code.
Getting the campaign set up correctly matters, because the audience list, sender address, and schedule all decide who receives your email and when. A small mistake here, like the wrong audience or an unverified sender, can mean the email goes to the wrong people or does not send at all.
How to create an email campaign in Mailchimp
1. Go to the Campaigns tab
Log in to Mailchimp and open your dashboard. In the main navigation menu, click the "Campaigns" tab to get started.
2. Click "Create"
In the Campaigns section, find the "Create" button, usually in the top right corner. Click it to begin building a new campaign from scratch.
3. Choose a template
Decide whether to build your own template or start from a pre designed one. Pick the option that best fits your campaign goal and design style.
4. Apply your template
Browse the available templates, select the one you like, and click "Apply" to load it into the editor for customizing.
5. Customize and save the design
Use the editor to personalize the template. Add your text, images, links, and any other elements your campaign needs, then click "Save" when you are happy with the design.
6. Add your audience in the "To" field
Click the "To" field to choose who receives the email. You can enter addresses manually or select an existing audience list saved in your account.
7. Choose the "From" address
Select the sender address for the campaign. Make sure to pick one from your list of verified email addresses in Mailchimp.
8. Save the audience details
Once the audience and sender address are set, click "Save" to confirm these details.
9. Schedule the send
Choose the date and time you want the campaign to go out. Use the scheduling feature to pick the best delivery time for your audience.
10. Save the schedule
Click "Save" to confirm the scheduled send time.
11. Review and send
Give everything one final check, then click "Send" to launch your campaign.
Who uses Mailchimp email campaigns?
Marketing teams run campaigns as their core weekly or monthly job, sending newsletters, product updates, and promotions to large lists. They are the ones who need the setup to be repeatable and error free every time.
Small business owners and founders use campaigns to stay in touch with customers without hiring an agency. For them, a clear, repeatable process is what makes email marketing manageable alongside everything else.
Customer and lifecycle teams use campaigns to onboard, re-engage, and update users. These sends happen again and again, so a reliable, documented process saves real time.
Marketing tools like Mailchimp change their interface often, which means how-to guides and internal training go stale fast. The interactive walkthrough above was built with Layerpath. When a button or step moves, you update that single step instead of re-recording the whole guide, so your team always follows current instructions.
HubSpot alternatives for managing deals
strong automation and SMS, with a generous free tier.
beginner friendly, popular with small businesses and
built for ecommerce, with deep Shopify and store integrations.
better if you want email tied directly into a full CRM.
Frequently Asked Questions
Is Mailchimp free to send campaigns?
What is the difference between a campaign and an automation in Mailchimp?
Why do I need a verified "From" address?
Can I schedule a campaign to send later?
How do I know if my campaign performed well?
Can I reuse a template for future campaigns?
Frequently Asked Questions
Is Mailchimp free to send campaigns?
What is the difference between a campaign and an automation in Mailchimp?
Why do I need a verified "From" address?
Can I schedule a campaign to send later?
How do I know if my campaign performed well?
Can I reuse a template for future campaigns?
Frequently Asked Questions
Is Mailchimp free to send campaigns?
What is the difference between a campaign and an automation in Mailchimp?
Why do I need a verified "From" address?
Can I schedule a campaign to send later?
How do I know if my campaign performed well?
Can I reuse a template for future campaigns?
Build a walkthrough like this in minutes
Build a walkthrough like this in minutes
Keep every guide current without re-recording.
Keep every guide current without re-recording.
Workflow training ideas worth stealing
Product updates, news, and walkthrough examples.
Workflow training ideas worth stealing
Product updates, news, and walkthrough examples.
Workflow training ideas worth stealing
Product updates, news, and walkthrough examples.
Workflow training ideas worth stealing
Product updates, news, and walkthrough examples.